Rule #1: Insight Comes Before Inspiration. The most successful digital initiatives typically don't start with the idea for a cool new digital experience. Instead, they ...
Dark Marketing is slowly making its way into the advertising lexicon, and for good reason. Rock bands like Nine Inch Nails and burger giant McDonalds have unleashed its brand ...
One of my favorite marketing activities is networking online. Many of my clients engage in this activity as well. But, soon after starting online networking, many people find ...
One of the greatest ways to get traffic to your website is by creating a online press releases. Press release websites have made it so easy to submit to and have your content ...
I am getting a little confused looking at all the different affiliate type programs offering me a free Website to promote one product or the other. Each offer indicates that their ...
When it comes to interactive advertising, much of the terminology can be overwhelming and confusing, especially if you are new to the medium. You hear different metrics and words, ...
We all learned how to write in school, but in advertising, there are some simple techniques that experienced writers use to convey messages with greater impact and brevity. ...
The competition is fierce and ad budgets are tighter than ever. If you’re looking to boost profits and gain market share, here are some things you can do to gain a bigger piece ...
Product naming is a key aspect of branding. The name you ultimately choose will reflect who you are, your company’s personality and vision. But more importantly, it must ...
“Many a small thing has been made large by the right kind of advertising.”
Advertising is life made to look larger than life, through images and words that promise a ...
Spending thousands of dollars on intricate marketing campaigns can put a strain on any business, especially small businesses that do not have the resources available to launch ...
No matter how large or small your business is a marketing plan is essential for long-term success. Most large businesses have a marketing plan in place and develop new plans ...
As Idependent Professionals we generate attention and interest by focusing on results and benefits, not on the process. But that's not enough to actually make the sale.
The ...
Central to successful marketing for Service Professionals is giving away valuable information.
In fact all your marketing should revolve around this one simple principle: ...
I get asked a lot… “What’s the best marketing strategy for me to use to promote my service?” Well it’s NOT Cold calling, NOT Direct Mail, NOT Networking… If fact NO marketing ...
Writing for publication on the World Wide Web is much different than writing the traditional article for a print publication. In classrooms all across the world, students are ...
