Five Management Buzzwords to Know

John Krautzel
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Management professionals come across a large amount of business jargon and numerous buzzwords over the course of their daily work. Many management strategy elements can be boiled down into simple buzzwords for clear and quick communication between peers, but this use of jargon may be difficult for outsiders or those new to the industry to understand. It helps to understand exactly what the terms mean so that you can communicate clearly and break them down for outsiders unfamiliar with management strategy or industry jargon. There are five buzzwords in particular that are likely to become a key part of future trends.

 

Some industry leaders believe that buzzwords are evil, but they do allow insiders to easily boil down complex topics into just a few words. Much of the argument against buzzwords involves their use to obfuscate information from outsiders or misrepresent positions. Marketing professionals, for instance, have begun to label themselves as "growth hackers." Marketing itself is a complex field, and claiming to be growth hackers tends to label them as innovators in growing businesses.

 

Likewise, "social learning" is a relatively new buzzword that describes the management strategy that promotes employees learning skills from each other and other departments through interaction instead of changing the way employees work or making them attend training courses. These two buzzwords are likely to appear in communications from marketing or training departments sent to administrators and managers.

 

Two other new buzzwords are closely tied to management strategy. Trends in management point to the adoption of the buzzword "twinternship" for internships where the company's main benefit is the social media promotion that arises from the intern's tweets or posts on various social media networks.

 

A somewhat condescending term for entrepreneurs who have not yet established themselves but act as though they have is "wantrepreneur." Wantrepreneurs are those who seek to claim business ownership and success before putting in the required hours of work to truly make their new startups succeed.

 

Trends in management show that not all buzzwords are on the way up. Many professionals have quickly learned that the buzzword "rightsizing" only serves to stress the relationship between management and employees. Rightsizing indicates that management has failed to appropriately staff the business, usually by either hiring too many employees or misunderstanding prevailing marketing conditions. Because this almost always indicates layoffs or mass firings as part of current management strategy in a company, the term rightsizing has taken on a serious negative connotation.

 

These five buzzwords are likely to be of great importance in the near future. Each of them shows a new way of looking at things or a prevailing thought on management strategy in the nation's countries. Choosing the right time and place to use buzzwords can help you make a point clearly and professionally, but try to remember that not all employees are familiar with those words that are more likely to be used by professionals in the management industry.

 

Photo courtesy of imagerymajestic / freedigitalphotos.net

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