My daughter works at an upscale mall in Atlanta for a small designer who has boutique space within a major department store. She loves her job. Who wouldn’t—working with beautiful designer clothing and customers who love beautiful things and are willing to pay for them. She really likes working with customers to make sure they look good in the clothes they choose, and tries to steer them away from the ones that, well, maybe aren’t such a great idea.
No one likes to hear negative comments about their appearance, especially when they’re looking for a job. Dealing with rejection letters or a silent phone can do a number on your self-confidence. But wouldn’t you rather someone tell you you’re making a huge fashion mistake before you shell out a couple hundred dollars (charge it, please) on something that will make you look dowdy or you’re headed for a night at the clubs? Retail salespersons can do a great service for job seekers by giving gentle but honest feedback when they’re searching for that all important interview outfit.
1. Does it fit? Dress pants shouldn’t pull across the stomach, bunch up, or fit tight like leggings. The same goes for skirts. Shirts or tops should be long enough to cover backs or bellies when arms are up or a person is squatting down. Asking a customer to complete a few maneuvers in the dressing room can reveal a little more than they bargained for, saving them from embarrassment at the interview.
2. Sleeveless dresses are all the rage for women these days, but many companies still have dress codes that don’t allow women to wear sleeveless clothing to work. I once had a man come to an interview wearing the biggest, most ornate belt buckle I had ever seen. It made me wonder if he left his cowboy hat in the reception room. Get a copy of Forbes, Inc. Magazine or some other business magazine and look at how people are dressed. Opt for conservative over stylized or costumed.
3. Go for the total look. A lot of people don’t have fashion sense. I for one can shop all day and come home only to find my purchases don’t seem to add up to one great outfit. You can help a job seeker by suggesting color schemes (neutral basics with some splash of color) and accessories. Besides a higher ticket for you, the customer will thank you for making them look great.
Now, how to handle the moment of truth. The customer walks out of the dressing room and says, “How do I look? Watch your facial expression, because your face will tell what your mind is thinking. Start with the things that are flattering, and then ask if you could make a suggestion. If you get a yes, spring into action. Instead of talking about how the pants fit more like a banana peel, bring the next size up when you bring some other items to compliment the outfit.
Giving constructive feedback, especially about a person’s appearance, is delicate but so appreciated by a job seeker on a tight budget. Chances are, once the customer starts making the big bucks, they’ll be back to spend it in your department.
How have you helped a customer lately? Share your stories in the comments section below.
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