Newell Brands • Atlanta, GA 30309
Job #2687301413
Newell is a leading $9B global consumer products organization with over 29,000 employees and more than 70 beloved brands. Newell's vision is to light up every day moments by being a consumer led marketing organization that leverages innovation and base business management to be the growth engine for the enterprise! We are on a journey to accelerate brand market share growth by transforming into a brand management led organization.
Throughout its history, Coleman has never lost sight of the most important thing - connecting friends and families with the best of the outside. Here at Coleman, we believe that when people connect in the outside,?ANYTHING?is possible. We also believe that the outside is a place for?EVERYONE. Built from over 120 years of experience, Coleman is the catalyst that inspires connections between people and the outside, rejuvenating the bonds between each other and the planet - paving the path to positive progress. Coleman ignites human connections in the outside, with the power to restore, redefine and reimagine a better tomorrow - for everyone.?
The Associate Brand Manager position on Coleman will support the development and execution of strategic brand initiatives that drive brand growth and maximize value share. The role is a critical team member responsible for utilizing data and insights to build marketing and business plans that deliver on financial goals.
Collaborate across the business units with all key functions and be recognized as a key leader in driving the cross functional team and agenda - Sales, Manufacturing, Sourcing, Distribution, Customer Service, IT, Finance, HR, Legal - as well as centralized support teams to drive profitable sales for the Coleman brand
Conduct analysis regularly to understand why business lines are delivering or under delivering and providing recommendations to improve brand performance
Manage several brand projects and ensure delivery on time and in full
Support annual brand strategy and planning work
Help build annual brand marketing and business plan
Deliver monthly brand reports on time and with satisfactory commentary
Build and manage a forecasting model
Help the team deliver demand forecasts within the acceptable error range
Uncover growth opportunities through analytics
Exhibit strong collaboration
Connect and understand multiple data sources and utilize them to drive business improvement recommendations
Monitor and analyze brand performance metrics, competitive activities, market trends, and consumer feedback to assess the effectiveness of innovation, promotions, and other brand initiatives.
Develops an understanding of the underlying drivers and interaction of each metric.
Identifies gaps in marketplace understanding and leads analyses to fill these gaps.
Prepare reports and presentations to communicate key findings and recommendations to the Brand Manager and senior management
Analyzes velocity of current products and identifies distribution loss threats
Analyzes competitors to determine areas of weakness to attack for market share gain
Conducts analysis on share of shelf and uncovers opportunities for growth and threats of discontinuation. Proactively recommends solutions.
Executes shipper and display programs
Owns simplification of shipper and displays in brand portfolio
Reviews competitor performance and items to identify best practices, threats and opportunities; Generates learning on how we improve Newell performance
Writes briefs for social media content
Partners with center teams to execute social media plans and content
Reviews analytics and optimizes future creative and posting strategies per learning
Required Experience/Qualifications:
A four-year college degree, MBA preferred.
2+ years of prior experience in brand management, marketing, or related roles is preferred.
Desire to function as a business owner and a passion for brand management. Demonstrated ability to deliver results
Strong understanding of marketing principles.
Analytical mindset with the ability to interpret data and develop insights.
Creative thinking and problem-solving skills.
Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
Strong communication skills, written and oral.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing analytics tools.
Up to 10% travel potential.
Fluent in English.
Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.
_Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer's, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.
Newell Brands • Atlanta, GA 30309 • Yesterday
Newell Brands • Atlanta, GA 30309 • 3 Days Ago
Newell Brands • Atlanta, GA 30309 • 3 Days Ago
Newell Brands • Atlanta, GA 30309 • 3 Days Ago
Boston Consulting Group • Atlanta, GA 30301 • May 15
InterSolutions • Decatur, GA 30030 • May 18
USHEALTH - Georgia • Atlanta, GA 30319 • 3 Days Ago
North Atlanta Advisors • Roswell, GA 30075 • 3 Days Ago