Marketing Coordinator

Royal Truck & Equipment is looking for a full-time Marketing Coordinator to join our team! Our company has been a leader in the traffic safety industry for more than two decades, with a focus on building crash attenuator trucks (TMA trucks) that are used in highway construction to protect crews in work zones.

What You'll Be Doing

This role will provide you with the opportunity to be involved in every aspect of marketing. You will support the Marketing Manager across all marketing functions including marketing strategy, competitive research, campaign planning, content creation, lead generation, and event planning.

Essential Functions

• Write content for all marketing mediums including web, social, press, email, and print

• Coordinate with the Marketing Manager to plan and execute multi-channel marketing campaigns

• Gather data and prepare reports related to campaign performance

• Participate in the planning and execution of video shoots and photoshoots

• Manage the company's social media presence, posting to LinkedIn and Facebook

• Perform industry and competitive market research

• Conduct SEO (search engine optimization) research

• Assist with the planning and organizing for internal and external events including tradeshows, conferences, speaking engagements, and customer presentations

• Process all inbound leads generated through marketing channels by updating contact and account records in the CRM and then assigning the lead to the corresponding sales person

• Assist with aggregating product information and media assets needed for marketing materials

• Maintain and update digital asset data (keywords, descriptions, etc.) in the digital asset management system (DAM)

Education and Experience

• 1-3 years of prior work experience as a Marketing Coordinator, Marketing Associate, or similar role

• Internship experience in lieu of working experience will be considered - new grads may apply!

• Degree in Marketing, Communications, or related field is preferred

• Solid knowledge of traditional and digital marketing tools and methods

• Experience with competitive and market research

• Exceptional communication skills, both oral and written, including grammar and proofreading

• Solid organizational skills and able to work both independently and as part of a group

• Proven track record of working within timeframes and meeting deadlines

• Experience with MS Office Suite and strong skills in Excel, PowerPoint, and Word

• Familiarity with digital marketing and paid advertising is a plus!

• Experience using CRM (customer relationship management) software is a plus!

Alamo Group is proud to be an Equal Employment Opportunity, Affirmative Action employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity or expression, disability or veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing (where permitted by law).